Stop Wasting Food Ad

This poster design was to convince Americans to stop wasting food and to buy food as needed, instead of buying in quantity. My concept was to make an illustration showing a woman coming back from buying food on the market. This will show that buying food as needed is not hard at all. In fact, nowadays, there are many grocery stores and markets around the corner so it it will not take too long to go and buy the food needed and not buy a bunch of food that families think will consume and at the end not consume it and, therefore it will end up in the trash can. The modern style or look was inspired by the current ads about SaveTheFood Campaign.